Too often I see people who could be competition and my first instinct is to find the flaws in their work instead of trying to learn. Gotta work on that.

I’m finding it really difficult to understand why anyone thinks the American Eagle ad was problematic. I thought we were over this era of unnecessary outrage.

All tech offices should be open 1-2 days a week to the public with programming focused on the specific community they’re looking to reach

what is the 2025 equivalent of being the guy who wrote the O'Reilly book on the topic

One of the first questions founders ask is: "How do you actually 𝙙𝙤 narrative strategy?"

I don’t think strategy belongs in a deck. Slides make it too easy to stay vague. Writing forces you to get concrete, so we're in the business of writing.

At Native, every engagement starts with a pillar essay: a longform piece that explains what your company does, why it matters, and what the world looks like if you win.

At worst, it’s a clear artifact you can publish and your team can use to stay aligned.

In most cases, though, that essay becomes the foundation for everything else:

+ your pitch deck
+ your product launch
+ your content strategy
+ your email campaigns
+ your website flows

It sets the tone and direction for your company’s entire narrative, and we keep improving it as your thinking evolves.

This isn’t the only way to do the work, but it’s the fastest way I’ve found to get concrete.

Most teams don’t have time for a six-month strategy engagement. And narrative is an ongoing R&D process anyway, so optimize for clarity and action.

I'm *pretty* sure that $HIGHER has the largest number of holders of any FC-native token without a Coinbase listing

Let's see if we can get $HIGHER on $QR today...

AI will master any fixed medium. Real "craft" will be shaping media to communicate the idea you're trying to capture. Custom protocols, custom interfaces, hardware specifically designed for your business operations, art as infrastructure. We'll shape media, not just content.

My favorite podcasts are where both the guest and the host are struggling to articulate their ideas because they are clearly at the frontier of what either of them have thought about. I don’t want to hear rehearsed talking points.

$HIGHER is the brand token of Farcaster

The most direct and high-signal way to support creators is to buy their art. NFTs made this experience digital. Subscriptions create an ongoing form of patronage.

All of the above create a direct line of value transfer between the creator and their supporters.

Coins don’t do this. Coins are traded through AMMs, and most of the value is *not* captured by the creator.

Interesting experiments, but I still don’t understand how this is a better way of “supporting creators” than more direct, lindy alternatives.

I think the solution to “attention problems” are almost purely spiritual. Attention is a form of worship, and we need to collectively build structures and economies that allow us to focus on what we want to see more of.

You've gotta play your own game. At some point, you'll get tired of chasing the new narrative and not building anything that tells its own story. Problem is only getting worse. The antidote to 24 hour hype cycles is decades-long games that you built from the ground up.

FOMO is kicking in.
Higher.

If someone says “I wrote it myself and used AI to edit,” that generally means AI wrote every single word and they went in and manually removed some em dashes. It’s so obvious. These people either think we’re stupid or they aren’t good enough writers to see the difference.

Great artists steal, but you still gotta be an artist, not just a thief.

From @vgr: “Storage is cheap and growing cheaper; compute is abundant. What remains expensive—financially, temporally, and energetically—is getting the right data to the right place in time. The shape of intelligence is ultimately constrained by this invisible economy: not the price of knowing, but the cost of remembering.”

https://x.com/jaesmail/status/1948719880305299787?s=46&t=u8pItK-nu0TdtOG8jcLETA

People lack optimism because they have no exposure to infrastructure, just stories. You don't get crypto until your bank fails you. You don't get AI agents until you've vibe-coded a whole app. Proximity to creation and infra is the only way to refuel our collective imagination.

I wouldn’t be surprised if more tech companies lean into brick & mortar third spaces as a distribution strategy because it actually becomes cheaper than trying to compete with AI slop and sensationalism for attention online